Matchmaking
The Carlyle & Sotheby's
President & Managing Director of The Carlyle and offered a number of benefits to all guests. Each guest received a complimentary copy of the latest Sotheby's catalog, a Sotheby's bookmark and direct telephone link to their hotel room phone with complimentary invites to all auctions and previews.
The Carlyle & Seabourn Cruise Line
Working closely with the President and Managing Director of The Carlyle, the Director of Marketing for Seabourn Cruise Line designated The Carlyle as the exclusive venue for all Seabourn visits to New York City. Seabourn would also use The Carlyle for all their special events including regular press briefings, special announcements and marketing and promotional initiatives.
Adam Tihany & Carnegie Hall
All members attending the Adam Tihany hosted gala at Remi received two premium tickets to a special performance at Carnegie Hall where young musicians were coached by Isaac Stern and other musical masters. Members received the invitation compliments of the Director of Development at Carnegie Hall.
Stanley Marcus & Bang & Olufsen
Stanley Marcus, honorary council member and president of Marcus Consulting, along with partner Carole Collins Sweet of Narrowcasting, which targets direct mail services to highly affluent customers, explored the possibility of working with Bang & Olufsen.Marcus and Collins Sweet provided direction on the management and development of Bang & Olufsen's best customer mailing list.
Troutbeck & Neiman Marcus
The President and Proprietor of Troutbeck, the exclusive executive retreat and conference center in Dutchess County, booked two executive offsites as a direct result of member referral: one with senior management of the White Plains Neiman Marcus store and one with the operating committee of the board of directors of Business Publications Audit of Circulation.
New York City Opera & Seabourn Cruise Line
The Executive Director of New York City Opera worked with Seabourn Cruise Line to create a "New York City Opera Afloat: High C's on the High Seas" Cruise. The two-week "voyage of musical discovery" departed London in July 1996 and had ports of call in Hamburg, Stockholm, St.Petersburg, Helsinki and Copenhagen. The cruise featured performances aboard ship by the "New York City Opera Quartet" who performed favorite arias, duets and ensemble pieces. Bridget Paolucci, eminent writer and lecturer, spoke aboard ship and led private tours of some of the most beautiful opera houses in Europe.
Bang & Olufsen & Cartier
As a result of a Luxury Marketing Council panel on "incredible customer service," Bang & Olufsen's President referred Cartier's Assistant Vice President of Marketing to the Professional Audio/Video Retailers Association (PARA). Cartier's Assistant Vice President spoke on a PARA panel on upscale/luxury/specialty positioning.
Seabourn & Departures Magazine
Seabourn invited the Editor-in-Chief of Departures Magazine and the Vice President of Marketing and Business Development for Canyon Ranch to speak at a special senior management and board briefing program at Seabourn. The issues covered included "Affluence in the Nineties" and "The Philosophy of Wellness and the SPA Culture."
Bang & Olufsen & Departures Magazine
The President of Bang & Olufsen and the Publisher of Departures Magazine worked together to develop a mailing list of cardholders within a 20 mile radius of Bang & Olufsen's store in Short Hills, New Jersey. Bang & Olufsen sent out a mailing to these cardholders and invited them to the grand opening of the store.
Departures Magazine & Godiva
Through the American Express platinum card Concierge program, Godiva had an opportunity to present an overview of its products, gift services, and packaging to 30 platinum card counselors. These counselors handle some 26,000 gift giving requests a year from platinum card members.